Gerente de Marketing

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CANDIDATE-SE

Vaga ofertada por parceiro do Jobbol:
Join inDrive as our Head of Marketing for Brazil and play a key role in shaping the future of our brand in one of the most exciting markets.
If you re into digital marketing, driving growth with data, and crafting strategies that connect with local audiences while aligning with global brand vision, this is your opportunity to make an impact What you will do:Own Passenger Acquisition & Retention: You ll be responsible for key metrics and driving growth through smart marketing strategies.Lead a Cross-Functional Team: You ll manage a matrixed marketing team and collaborate closely with departments like Business Development, Marketplace Efficiency, Driver Operations, and Product to deliver results.Optimize Marketing Campaigns: Analyze the performance of digital, media, and car branding strategies to continuously improve our marketing mix and maximize ROI.Manage Budget: Oversee the marketing budget for Brazil and ensure it is allocated efficiently to achieve our business objectives.Growth Hacking: Generate creative hypotheses and run tests to identify innovative ways to accelerate growth.Brand Positioning: Lead efforts to adapt and communicate our global brand guidelines while ensuring local relevance and resonance.Creative Oversight: Oversee the creation of marketing materials that really speak to the local culture and vibe, making sure they grab attention and connect with our audience.Partnership Development: Build and maintain strategic partnerships that align with our marketing objectives and drive business growth.Market Insights: Conduct research to understand the local audience, identify new trends, and inform marketing strategies.What we expect from you:Experience: 5+ years in digital consumer marketing with 3+ years in a leadership role.
Team Leadership: Experience leading multicultural teams, especially in a matrixed environment.
You know how to motivate and influence others to drive results.Mobile Product Expertise: Hands-on experience marketing mobile products (preferably apps).Fast-Paced Project Management: You ve managed multiple projects at once and can work in a fast-paced environment without missing deadlines.Data & Strategy: Strong ability to analyze data, generate insights, and use those insights to develop and adjust marketing strategies.Bilingual: You re comfortable communicating in both English and Portuguese at a professional level.Preferred Qualifications:Industry Experience: Familiarity with e-commerce, ride-hailing, or delivery-related industries.Regional Launch Experience: You ve been involved in launching new regions, whether at a city or country level, and understand how to adapt strategies to local markets.We offer:Be part of a growing and innovative company with a unique approach to ride-hailingEnjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valuedHave the opportunity to make a significant impact on the company and the industry as a wholeGrow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expandsCompetitive salary Medical insuranceDental InsuranceFood and transportation allowanceOpportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the companyBoundless Global Exposure: A Catalyst for Multifaceted Growth